Leonardo Rocco

Leonardo Rocco’s vision came to life in 1991, when together with his family he opened the doors to the first Rocco Donna Salon in Argentina, soon to become a successful chain.
The goals and focus of this salon were a clear interpretation of Leonardo’s ideals: constant innovation, marking the latest in vanguard design, excellence in service, and perfecting technical and creative aspects associated with the industry.

It was just a matter of time for Leonardo to realize that he needed to prepare and educate his staff, opening the Rocco Donna Beauty Academy, which would soon become one of the top five most important schools of hair aesthetics and design in Argentina.
Leonardo Rocco, young and restless was in constant search for new ideas. He spent the majority of his formative years traveling between London, Paris, Barcelona and Milan, forming his unique beauty and styling techniques, all the while creating his personal philosophy.

In recognition to his uniqueness, he has been invited to participate in various industry fashion shows sponsored by highly recognized brands. Leonardo’s never-ending desire to evolve attracted him to Miami, giving birth to the latest overseas venture. Since his arrival he has been acclaimed as one the most popular hair artists recognized among celebrities and a high profile show business clientele.



His entertaining personality combined with his artistic skills make him on of the most sought after stylists in the industry. Those in the know rely on him for his expertise in all areas of hair and unparalleled style.

Leonardo Rocco, a legend in the hair design industry, has been acclaimed as one of the most popular hair artist recognized among celebrities and high profile show business clientele. Celebrities such as: Katy Perry, Jojo, Emilio Estefan, Alejandro Fernández, Bárbara Palacios, Ricardo Montaner, Candela Ferro, Susana Gimenez, Lili Estefan, Fey, Miguel Varoni, ,Natalia Streignard, Gabriela Spanic among others trust Leonardo Rocco for the treatment of their hair, and work in conjunction with him for interviews, photo shoots, TV appearances and special events.

Leonardo Rocco has enhanced his fame with a great sense of performance and presentation, especially in television and magazines. Leonardo Rocco is also recognized for his involvement in the community as well as his membership in various organizations such as the Latino Fashion Group, MBCC (Miami Beach Chamber of Commerce), and the SFHCC (South Florida Hispanic Chamber of Commerce). His work has been sponsored for events benefiting organizations such as AYUDA, Be Live, Leukemia and Lymphoma Society and the Fashion Art Ball which benefits every year the Cystic Fibrosis Foundation.